Reduces Texture Size Quickly Without Loss of Quality; Debuting at GDC Booth #1924

CLERMONT-FERRAND, France - March 4, 2010 - As developers continue to push the limit and create high-quality and visually stimulating online games, the need to quickly and efficiently reduce content is increasing. Emerging 3D technology company Allegorithmic is addressing the demand to decrease downloadable client size with the announcement of its new automatic texture compression tool, Substance Redux. As part of the Substance toolset, Substance Redux features the latest technical innovation from Allegorithmic and is poised to become the definitive compression solution for online game developers, publishers and 3D engine providers.

Substance Redux was created to reduce the size of already-produced textures, and even works within online games that have reached completion. As a pure compression tool, Substance Redux is incredibly easy to use, condensing bitmap textures within a few seconds without noticeable loss of in-game quality or performance. Small- to large-scale MMO textures can be quickly reduced by close to 50 percent, making this tool a state-of-the-art solution for online games at an advanced stage of development.

"Substance Redux, the first in an exciting new line of products from Allegorithmic, is an intuitive compression tool that users are able to easily integrate into existing pipelines and production realities," said Dr. Sebastien Deguy, president and founder of Allegorithmic. "Similar to a WinZip dedicated solely to online games, Substance Redux is a remarkably smart tool that will fundamentally change the way users reduce and compress textures."

Key features in Substance Redux include:

• Detailed texture map analysis and optimal compression scheme
• Use of custom automatic filters to improve quality
• Ultra fast in-house DXT compression at runtime
• Plugs-ins for Epic's Unreal Engine 3 and Emergent's Gamebryo engine

Pricing and Availability

Substance Redux pricing varies based on the type of game and gaming platform and is available for evaluation in April 2010. For more information, please contact the company's headquarters in Clermont-Ferrand, France at +33 4 73 34 70 80, or visit www.allegorithmic.com

About Allegorithmic

Founded in 2003 and based in Clermont-Ferrand, France, Allegorithmic is a leader in the 3D effects industry with clients including Intel, Autodesk, NVIDIA, NCsoft, Funcom and The9. The company specializes in creating advanced authoring software and middleware that is designed to simplify the process of creating high-quality textures for next-generation content developers. The company's flagship product is Substance Air. For more information on Allegorithmic and its products, please visit www.allegorithmic.com.

© Copyright 2010 Allegorithmic. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.